Farmyng Club: Social Media for Farmers
A farmers community platform connecting farmers with buyers, industries, and agents through social networking and marketplace features — achieved 10,000+ organic downloads.
Executive Summary
CyberMind Works built Farmyng Club, a social media platform for farmers designed to revolutionize how farmers connect with buyers, industries, agents, and other stakeholders. The platform combines social networking features with a community-driven marketplace, addressing critical gaps in India's agricultural supply chain.
Built using Flutter for cross-platform mobile delivery and NestJS for a scalable backend, Farmyng Club achieved 10,000+ organic downloads through grassroots adoption. The platform was recognized as one of Google's 100 Promising Startups in the AppScale Academy 2022 program, validating its market impact and technical foundation.
This case study explores the technical architecture, scalability challenges, and engineering decisions that enabled Farmyng Club to serve diverse farming communities across multiple regions in India.
Problem Statement
Fragmented Agricultural Supply Chain
- Farmers lack direct access to buyers and industries, relying on intermediaries who reduce profit margins
- Information asymmetry prevents farmers from understanding market demand and pricing
- No unified platform to connect farmers, buyers, agents, and industries
Lack of Social Networking for Farmers
- Farmers lack a dedicated social platform to connect with peers and share experiences
- No platform for building trust and community among farming networks
- Limited digital infrastructure to facilitate farmer-to-farmer communication
Limited Digital Adoption in Rural Areas
- Farmers have varying levels of digital literacy
- Apps must work across low-end Android devices with limited connectivity
- Multi-language support required for diverse regional communities
Community and Knowledge Sharing
- Farmers need a platform to share experiences and best practices
- Localized content relevant to specific crops and regions is essential
- No existing solution for farmer-to-farmer networking and discovery
Scalability and Performance
- Platform must handle thousands of concurrent users across rural India
- Real-time updates for marketplace listings and community feeds
- Cost-effective infrastructure to support organic growth
Solution Overview
CyberMind Works built a production-grade mobile-first platform that unifies the agricultural ecosystem through three core pillars:
- Social Networking for Farmers — Farmer profiles, connections, and community building features to foster trust and collaboration
- Community-Driven Marketplace — Farmer discovery, product listings, and buyer-seller connections
- Localized Social Feed — Region-specific content, farming tips, and peer-to-peer knowledge sharing
- Multi-Language Support — Accessibility for diverse farming communities across India
- Scalable Backend Architecture — Built on NestJS with AWS EKS for high availability and performance
The platform was designed with mobile-first principles, ensuring optimal performance on low-end Android devices with limited connectivity, while maintaining a robust and scalable backend infrastructure to support organic growth.
System Architecture
Single-backend model ensuring fast development cycles and maintainability while supporting high scalability
Architecture Principles
Technical Architecture Diagram
Technology Stack
Production-grade stack focused on stability, scalability, and maintainability
Mobile Application
- FlutterCross-platform (Android + iOS)
- Mobile-First UXFarmer onboarding, browsing, posting
Backend
- NestJSNode.js framework
- REST APIsMobile and website experiences
- TypeScriptType-safe development
Database
- PostgreSQLAWS RDS
- Relational ModelingUsers, listings, feed, marketplace
Infrastructure
- AWS EKSKubernetes deployment
- AWS CloudFrontCDN distribution
- AWS S3Static hosting & assets
Backend Architecture
Single NestJS application with clean modular separation — avoiding unnecessary operational complexity
Auth Module
- User signup/login sessions
- User profile creation
- Session management
Farmer Profile Module
- Farmer identity details
- Crop preferences and location
- Profile verification
Marketplace Module
- Product/service listings
- Browsing and discovery
- Search and filters
Feed Module
- Personalized content feed
- Localized content delivery
- Engagement tracking
Admin/Moderation
- Content quality controls
- User management
- Platform moderation
This modular structure enabled:
Database Design
PostgreSQL on AWS RDS for consistent and queryable relational storage
Core Entities
- Users
- Farmer Profiles
- Products/Service Listings
- Feed Items
- Categories / Tags
- Location metadata
- Engagement signals (views, likes)
Why PostgreSQL?
- Strong relational integrity
- Flexible query patterns
- Production stability
- Easy compatibility with reporting and operational needs
Farmyng Club required consistent and queryable storage for real-world use cases like farmer listings, search, and location context.
Infrastructure & Deployment
AWS-powered infrastructure for reliability and scalability
AWS EKS (Kubernetes)
Backend Deployment Strategy
Why EKS works for Farmyng Club
- Horizontal scaling when traffic grows
- Safer deployments with controlled rollout strategies
- Backend remains stateless, making scaling straightforward
- High availability architecture can be extended when needed
Production Controls
Website Hosting
CloudFront + S3 Static Setup
This ensures:
- High performance for public traffic
- Low operational overhead
- Better SEO performance due to faster load times
- Scalable cost model
Performance & Scalability
Even with a single backend, the system was designed with scale in mind
Stateless APIs
Allows easy horizontal scaling in EKS
Optimized API Responses
Mobile-friendly payload sizes for faster load times
Database Indexing Strategy
Faster listing lookups and feed queries
CDN-First Website
Reduces load on backend for public pages
Results & Impact
Key outcomes achieved by Farmyng Club
🎉 Selected for Google's AppScale Academy 2022
Farmyng Club was recognized as one of Google's 100 Promising Startups in the AppScale Academy program with MeitY Startup Hub, highlighting its innovation in the agriculture technology space.
Read Google's AnnouncementStrong organic user growth
Through farmer networks
Supports continuous additions
Deployed on AWS with K8s
Conclusion
This engagement showcases CyberMind Works' ability to deliver production-ready mobile platforms built for real-world agricultural challenges and grassroots adoption. Farmyng Club demonstrates how mobile-first architecture, community-driven features, and scalable infrastructure can create meaningful impact in the agriculture technology space.
By combining Flutter for cross-platform mobile delivery, NestJS for a robust backend, PostgreSQL for reliable data management, and AWS (EKS, CloudFront, S3) for scalable infrastructure, the platform achieved 10,000+ organic downloads and recognition as one of Google's 100 Promising Startups.
Designed for continuous growth, the system supports expanding farmer communities, evolving marketplace needs, and future agriculture technology integrations without compromising performance or user experience.
About Us
Portfolio
Careers
CyberMind Works LLP
10/15, K.M Towers - 1st Floor, Chakrapani Road,
Guindy, Chennai, Tamil Nadu, 600042
Copyright © 2026, CyberMind Works | All rights reserved.