Naturals Membership Program
Enterprise Digital Transformation Delivered in 2–3 Weeks
Visit members.naturals.in →Executive Summary
Naturals is India's largest salon chain, operating 900+ stores across multiple cities and states. With a massive offline footprint and a loyal customer base, Naturals planned to introduce a digital-first membership program to increase repeat visits, customer lifetime value, and brand engagement.
The initiative was business-critical, highly visible, and tied to a fixed market launch window. We designed and delivered a complete digital membership ecosystem spanning customer experience, mobile access, admin operations, and backend infrastructure — all within 2–3 weeks.
The platform is now live and operational across all Naturals stores nationwide, supporting membership purchases, voucher management, and in-store redemptions.
Business Context & Challenge
Naturals planned to launch a compelling membership offer that needed to work at enterprise scale.
Membership Program Vision
Pay ₹20,000 → Receive ₹30,000 worth of salon services
This offer needed to be easy to understand, simple to purchase, and seamless to redeem across any Naturals store.
Scale
Support customers across 900+ stores nationwide with consistent store discovery and redemption experience
Legacy Integration
Existing billing software (LaSalon) already in use across all stores — new system had to integrate without impacting day-to-day operations
Payments
Multiple payment gateways with reliable transaction handling and reconciliation
Timeline
Full platform delivery in 2–3 weeks with no room for launch delays
Reliability
Revenue-impacting system with low tolerance for errors or downtime
What Was Delivered
We designed and delivered a complete digital membership ecosystem spanning customer experience, mobile access, admin operations, and backend infrastructure.
Customer Membership Portal (Web)
- •Membership purchase
- •Voucher management
- •Store discovery
- •QR-based redemption
Mobile Applications (Flutter)
- •Native Android and iOS apps
- •Optimized for frequent customer usage
- •Consistent experience with the web platform
Admin Dashboard
- •Operational visibility and controls
- •Reporting and exports
- •Store and membership management
Backend Platform
- •Membership and voucher logic
- •Payment orchestration
- •Billing system integration
Production Infrastructure
- •Cloud deployment
- •Monitoring and logging
- •CI/CD pipelines for rapid iteration
Layered Architecture
The platform followed a layered architecture that balanced speed of delivery with long-term maintainability.
Customer Layer
- →Web portal for desktop and mobile browsers
- →Flutter-based mobile apps for Android and iOS
- →Unified backend APIs powering all clients
API & Business Logic Layer
Central backend responsible for:
- →Authentication and authorization
- →Membership plans and vouchers
- →Payments and transaction workflows
- →Admin operations
- →Integration orchestration
Data & Integration Layer
- →Relational database as the source of truth
- →Asynchronous messaging for external integrations
- →Clear separation between customer-facing flows and backend sync processes
Customer Experience
The platform was designed to provide a seamless experience across web and mobile.
Membership Purchase Flow
Browse membership plans, complete secure online purchases, and access membership details immediately after purchase.
Voucher Management
View available balance, track service usage, share benefits with family members, and generate QR codes for in-store redemption.
Store Locator
Find nearby stores using location-based search, filter by city/state/area, view store contact details, and navigate using map-based views.
Mobile Applications (Flutter)
To deliver a high-quality native experience, Flutter was used to build mobile apps for both Android and iOS. Single codebase, faster development, consistent UI, and strong performance suitable for high-traffic consumer apps.
Home & Balance
View membership balance and recent transactions
Store Locator
Find nearby salons with map-based navigation
Service Booking
Browse services and book appointments
QR Code Generation
Quick redemption codes for in-store use
Push Notifications
Push-notification-ready architecture
Secure Auth
Secure authentication and session management
Payment & Legacy Integration
Critical integrations with payment gateways and the existing LaSalon billing system.
Payment & Transaction Handling
Payments were designed as a core system capability, ensuring maintainability and operational clarity even as payment providers evolved.
Legacy Billing Integration (LaSalon)
Naturals' billing system is deeply integrated into daily store operations. Our integration strategy ensured all billing actions were processed asynchronously, with membership creation, redemption, and refunds handled via queues.
Faster Interactions
Customer experience decoupled from external system availability
Reduced Risk
Graceful handling of failures during peak load
Reliable Retry
Automatic retry mechanisms for failed operations
Tools & Technologies
A modern, scalable stack designed for rapid delivery and long-term maintainability.
Web Frontend
Next.jsFrameworkReactUI LibraryTailwind CSSStylingTypeScriptLanguageMobile Apps
FlutterFrameworkAndroid & iOSPlatformsBackend
NestJSFrameworkPostgreSQLDatabaseORM & Query BuildersData AccessAsync Job ProcessingBackground TasksInfrastructure
Integrations
Conclusion
CyberMind Works built a complete digital membership platform for Naturals in just 2–3 weeks.
The platform includes a web portal, Flutter mobile apps for Android and iOS, admin dashboard, and backend infrastructure. It integrates with Naturals' existing billing system and supports multiple payment gateways.
The solution is now live across 900+ stores nationwide, handling membership purchases, voucher management, and in-store redemptions for India's largest salon chain.
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